Showing posts with label Business. Show all posts
Showing posts with label Business. Show all posts
Friday, May 11, 2018
Tuesday, April 11, 2017
Post-it Note Persuasion
Randy Garner of Sam Houston University found that when asking someone to do something, adding a personal message on a sticky note led to higher response rates.
In one study, Garner randomly selected 150 full time faculty members at major universities to complete a survey. The participants were divided into three groups of fifty:
Group A received the survey and cover letter.
Group B received the survey and cover letter with a personal message written on the upper right hand corner of the cover letter asking “Please take a few minutes to complete this for us. Thank you!”
Group C received the survey and cover letter with a Post-it note attached with the same message that was written on the cover letter in Group B.
The results showed that participants who received the survey with the Post-it note message returned the surveys significantly more than the other two groups.
Group A: 36% completed and returned the survey.
Group B: 48% completed and returned the survey.
Group C: 76% completed and returned the survey.
Garner conducted variations of the experiment and found similar results. He believes the Post-it message is likely viewed by the recipient as a personal appeal or request for a favor, which conjures strong societal norms of polite, reciprocal compliance.
Post-It® GARNER POST-IT PERSUASION Note Persuasion: A Sticky Influence
In one study, Garner randomly selected 150 full time faculty members at major universities to complete a survey. The participants were divided into three groups of fifty:
Group A received the survey and cover letter.
Group B received the survey and cover letter with a personal message written on the upper right hand corner of the cover letter asking “Please take a few minutes to complete this for us. Thank you!”
Group C received the survey and cover letter with a Post-it note attached with the same message that was written on the cover letter in Group B.
The results showed that participants who received the survey with the Post-it note message returned the surveys significantly more than the other two groups.
Group A: 36% completed and returned the survey.
Group B: 48% completed and returned the survey.
Group C: 76% completed and returned the survey.
Garner conducted variations of the experiment and found similar results. He believes the Post-it message is likely viewed by the recipient as a personal appeal or request for a favor, which conjures strong societal norms of polite, reciprocal compliance.
Post-It® GARNER POST-IT PERSUASION Note Persuasion: A Sticky Influence
Thursday, January 19, 2017
SubTropolis
Sub Tropolis is a 55,000,000 square-foot underground business complex located in Kansas City, Missouri. It currently rents space to 55 local, national and international businesses with more than 1,600 employees working at the facility.
In the late 1800s and early 1900s, limestone mining left millions of square feet of caves in Kansas City. After mining slowed down, late Kansas City Chiefs owner Lamar Hunt converted the caves into industrial space for lease.
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| Paris Brothers specialty foods |
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| United States Postal Service |
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| LightEdge data center |
Behold SubTropolis: The Underground City Located In An Excavated Kansas Mine
Kansas City has a massive network of underground caves that houses over 400 businesses, including a paintball facility and a post office
Doing business 100 feet underground
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